1990s

The first generation of cleansers based on oil and emulsifier appeared on the market

The year 2004

Based on the research direction of facial cleansing technology, basic research is carried out.

Start the second generation cleanser, fatty acid soap cleanser

The year 2007

Apply mild and weak cations/dispersants to improve the tightness of the soap base,

Enter the third generation cleanser, anti-deposition cleanser

The year 2010

Sandwich structure + emulsification system + network structure + dispersion technology is proposed to solve the problem of product stability

The year 2013

The system phase diagram was used to solve the stability and study the skin sensitivity mechanism

Start the fourth generation cleanser, gentle cleanser

The year 2015

The application of monomer theory and micelle theory, innovation HD-SFC (macro skin friendly concept), to solve the irritation of products, the launch of zero irritation products

The year 2017

Launched natural vegetable soap; Combine the advantages of amino acids and soap base, start the fifth generation of facial cleansing, ammonia soap technology

The year 2019

Officially launched salt-free amino acid surface activity;

Innovative use of HD-SDT (macro self-defense technology), the development of preservative-free 0 additive series products;

Further development of zero stimulation products

The year 2020

Plant extraction low temperature water extraction technology, refining effective extracts,

Start the sixth generation of healthy and smart face wash

The year 2021

Create a new generation of soap pie technology and its in-depth application, focusing on the dynamic balance of skin water and oil

The year2022

Develop and reconstruct ecological catalytic fermentation technology and its product application, develop HD-3DCT trinity cleaning technology, and pay attention to intelligent cleansing and cleansing in multiple dimensions